The Collective.
It’s how a team of makers, doers and thinkers help businesses chart new paths into the future.
The Collective Agency was created through a desire to collaborate, utilising our collective skillset to share our expertise and help businesses achieve their strategic goals.
Amy van Garderen.
Co Founder
Born in the UK and raised in Hamilton since the age of four Amy is proud to call the Waikato home.
Amy has spent over twenty years in the creative industry in Hamilton including advertising agency, consultancy and in-house senior communications and marketing roles for a variety of Hamilton-based organisations.
Taking brands and businesses through digital transformation is a passion for Amy, who has worked with many businesses to develop their online presence, grow their brand online and develop their customer experience while still maintaining the personal touchpoints that enhance relationships.
Sue Esselbrugge.
Co Founder
Sulaika (shortened to Sue) is a name inherited from her birth country, Guatemala. Sue was born in Central America, but has called New Zealand home for most of her life after moving here at four years old.
After completing her Bachelor of Management Communications, majoring in Public Relations and Media, in 2006, Sue moved to Valencia, Spain to be part of the first America’s Cup regatta hosted by Spain. She returned to New Zealand in 2008 and has spent the last 12 years building her knowledge and expertise in the Business Development and Sponsorship industries.
Sue has a real passion for growing brands through quality PR and Sponsorship. Having worked with major event promoters, sports teams and in TV production Sponsorship and Marketing, Sue has developed specialist skills around creating and leveraging business opportunities.